NBA legend LeBron James is the star of Beats By Dre’s latest advert, which premiered hours ahead of his LA Lakers debut.
The advert, titled ‘The Game Will Never Sound the Same’, shows James in a series of shots with the city of LA as the backdrop and 2Pac’s ‘California Love’ playing in the background.
It drops only hours before the King’s highly-anticipated Lakers regular season debut, building excitement for his first appearance in the iconic yellow and purple jersey.
James was an early investor in Beats and this last advert marks a deal between the headphone company and the NBA to become the league’s official ‘headphone, wireless speaker and audio’ partner.
Other NBA stars can also be seen in the ad, including Draymond Green, Ben Simmons, James Harden, Jayson Tatum and Karl-Anthony Towns.
Watch the ad in full below.