Levi’s has linked up with Loyle Carner and Liverpool FC to take its Levi’s Music Project to the streets of the city.
The Levi’s Music Project is a global platform that collaborates with the world’s most relevant artists to provide access to music and inspire the next generation of creators.
Skepta headed up the first UK project back in 2016, and now British rapper Loyle Carner will lead the way for a new co-hort of aspiring musicians – this time in the city of Liverpool.
Levi’s and Carner have teamed up with Liverpool FC to develop the music project within the local community, providing events and experiences specifically aimed at improving the lives of those living in and around the local area.
A fully-equipped music studio has been set up at the Liverpool Lighthouse in the heart of Anfield, where reds fan Carner will deliver one-to-one sessions alongside a line-up of accomplished industry experts and mentors.
Over the next six months, 15 young artists will hone their skills, with a programme of practical lessons on everything from songwriting to performance and software, while building a strong network and foundation with which to build their music careers and futures.
Speaking about taking up the reins, Carner said: “Giving young people a platform to be creative and have access to something they’d never have access to is wicked, there is not enough of that out there. To get to go back to Liverpool is also really exciting for me, it’s like my second home and it’s somewhere that I’ve taken so much inspiration from musically that I can’t wait to get into the studio with these guys and see what they have to say through their music!”
The project will culminate in a takeover of Liverpool’s Sound City festival on May 3-5, where the young artists will showcase their original pieces.
Find out more about the Levi’s Music Project here.